What is Social Media Lead Generation?
Social Media Lead Generation is the process of gathering new leads using social media. It attracts and converts strangers and prospects into someone who has indicated an interest in your company’s product or service.
Social media lead generation helps your company attract new customers using social media platforms.
How do you generate leads on social media?
Using social media as a part of your lead generation strategy will help you develop relationships with prospective clients and build trust. offering them valuable content on a consistent basis.
You can use the tactics below to generate more qualified leads from social media platforms like Facebook and LinkedIn.
- Create unique social media content
- Incorporate a strong call to action in your content
- Use relevant and engaging images
- Try Retargeting advertising to generate leads
- Avoid posting vague and uninteresting content to potential audience
Different Types of Leads on Social Media
Social media is one of the best ways to connect with potential customers and build an audience that will stick around for years. Each platform gives us different types of leads.
Twitter leads are the people you follow, who follow you back. This is a great way to get started with social media marketing because it’s free.
Facebook leads are often referred to as “Facebook fans” and they’re the people who likes your page, and can be converted into a customer with valuable content.
YouTube people who click on your link and watch the video are considered click-through leads. These people can be valuable because they want to learn more about what you’re selling or how they can use it in their own business, so they may become customers down the line.
Instagram is a great medium to generate leads because it’s a visual platform. You can use this to build your email list, a low-quality lead that can be used for marketing purposes.
LinkedIn is one of the best ways to generate leads. If a person clicks on your link, they are likely interested in what you have to say and ready to buy from you. The low quality of these leads means that you can use them as an opportunity to build your email list by sending them regular updates of new content or products which they’re interested in learning more about.
Now, it’s up to you to decide how much value each type carries and focus on those tools to generate more leads.
Create a social media lead generation strategy
Social media is a great vehicle to reach your audience, but you need a great strategy for best results. A lead generation strategy is a plan for how you’re going to get more leads on your social media accounts. It’s important that you define the problem before starting on a solution, though, so here are some questions:
- What do I want my leads to do?
- How much time do they need?
- Do they have any experience with this type of content or platform?
Use the right platforms for your business
The next step is determining which platforms are best for your business.
To help you decide which platform is best for your business:
- Use analytics tools like Google Analytics and Facebook Ads Manager to know how well each platform converts leads into sales.
- Analyse what type of content performs best on each network (Facebook vs Twitter vs Instagram vs Pinterest etc.).
Use the right messaging
You can’t just slap a bunch of keywords together and hope for the best. You must ensure that you’re targeting the right audience, using the right tone of voice, and being consistent in your messaging.
Being authentic is also an essential part of engaging audiences on social media platforms. If you’re not yourself when posting content on your social accounts, then people will see right through it!
Choose the right social media channels for your business
When you’re starting a business, there are a lot of things to think about.
But sometimes when you’re trying to get the word out about your brand, it can be hard to know where to start.
So, before you decide on the channels and platforms you want to use, you must first understand your business goals and audience to choose the right social media channels for your business.
You must ask yourself some questions.
- What is my audience? What do they like?
- Where is my audience? Where do they spend their time online?
- What do they value in a brand/product/service, and what are their pain points/concerns with existing brands/products/services in the market today?
- How can I leverage this information into strategies for success (in terms of marketing campaigns) and growth (in terms of increasing sales)?
- How do I stay active on social media.
- How regularly can I post the content
- How do i respond to comments and messages
- How do i use social media as a listening tool
Analyse your competition
Analysing your competitor helps you identify your business’s strengths and weaknesses and determine opportunities and threats in the market.
These are the steps for analysing the competition
Define the nature and scope of your industry
This will cast light on your niche to acquire and retain customers
Identify your competitors
Research your competitors. You can check their website and investigate their social media ads strategy. What kind of content do they have? How often are they posting? Do they have any videos or images? What’s their design style like, and how does it compare with yours? Also, check how they communicate their unique selling proposition and differentiate their competitive advantage from the rest.
Identify your customers and their expectations
Whenever possible, communicate and get feedback from customers. There must be proper communication between you and the customer, this will give them more confidence, and they will be able to convey all their experiences without hesitation.
You must differentiate yourself from competitors in order to develop a successful firm. Knowing your rivals’ identities and what they have to offer the market is necessary for this.
Set targeted goals for your social media strategy
We all know that social media strategy is really in demand these days and there is no denying that social media marketing is effective for companies of all sizes. However, a lot of firms believe it is difficult to ascertain the real ROI of a social media strategy.
They have completely abandoned their social media marketing techniques as a result.
However, in reality, KPIs like ROI can be measured for social media marketing just like any other digital marketing.
In a poll conducted by eConsultancy, 41% of firms claimed they had no idea how social media platforms were assisting them in generating positive results. It is challenging for brands to assess the financial impact social media platforms have on the expansion of their companies due to lack of appropriate goal-setting.
To make your social media marketing journey smoother, you need to build your team and contact a social media specialist like the Growth Outsourced. Never be shy to ask for help if it will give you the best result
Create a content strategy
A social media presence is a powerful way to generate leads for your business, but only if you have a content strategy that supports your goals. You want to produce interesting and engaging content, but you also want to make sure that it is relevant to your business.
The first step is understanding what content will appeal to your target audience.
What kind of information are they looking for? What kind of tone will resonate with them?
Look at the buyer persona for your product or service, and determine what kind of content will appeal to them. Consider the goals of the brand. What are you hoping to achieve? What kind of content will help you meet those goals?
Once you know what type of content to create, you can begin planning your strategy. Creating a content calendar can help ensure consistency and quality in your content strategy.
Optimize your profile and blog to convert visitors into leads
The next step is to make sure that your social media profiles, blogs and landing pages are optimised to collect leads organically. Your social media profiles should provide easy access to your customers to contact you, sign up for your newsletter, learn about your services or shop your products, and more. Here are some tips to improve your profile.
1. Give your contact details
Your profile should make it easy to find your contact information. However, before including them, confirm that you can respond to consumer inquiries via phone, email, Messenger, or another channel.
2. Create call-to-action buttons
Different social media platforms offer unique profile features to add to your profile. Depending on your requirements, you can add buttons like Sign Up, Visit Website, etc., to your Facebook page. You can also add Get Tickets, Reserve, etc., on your Instagram or Facebook profiles.
3. Add links to your website
Adding a link to your website helps tremendously. It allows your potential customers to directly visit your website to check out your products and services.
4. Add a professional profile picture
Profile picture gets you the first impression. It is critical in shaping your personal brand and network. Make sure to have a unique profile picture. With diverse editing and background tools available, you can customize your profile picture to reflect your brand and services.
5. Make buttons that prompt action
Different social channels offer specific profile elements depending on your objective to present your brand online. For example, if you want more followers to sign up to your new offer, add a Sign Up button to your Facebook Page.
6. Create landing pages that are user-friendly
When someone clicks on your link on your post after being persuaded to do so, don’t let them down with a poor landing page. The landing page must be pertinent to begin with. Without the associated content, it’s simpler for someone to close a window or lose track of their initial intent.
Start warm conversations with your followers on social media
Whether you’re a brand, a corporation, or a person, you’ll probably come across a lot of different conversations on social media. You will have to start a warm conversation with your followers.
1. Consider What Is Being Said
Keep in mind that if people like or follow you, it means you’re either doing something correctly or producing something that resonates with them. Look into your audience’s conversations with your rivals and conduct some reconnaissance. Examine the language and vocabulary they are using. This might help you understand the tone and mannerisms they are most likely to respond to. To get things started in your encounters, try to imitate a comparable strategy before customising it to fit your brand.
2. Keep an open mind
Some of your supporters may express extreme viewpoints or dubious ideas about your brand, product, or service, depending on what it is all about. Make an effort to understand them better before you avoid or reject the chance to speak with them. Great ideas can come from unexpected sources, and some people might struggle to make their point in 140 characters or less. Despite how difficult it may seem, try to be open to them and put forth an honest effort to communicate with them.
3. Be truthful
When participating in an online discussion, be true and genuine. It is your responsibility to respond when a customer expresses dissatisfaction or a problem with your brand. Your justifications should be sealed in a box with the key removed. Instead, choose a genuine conversation that accurately captures your brand personality. Just keep in mind that with online interactions you can’t see or hear each other and that occasionally purpose can get lost in translation. Before you speak, consider your intended message as well as how the other person could interpret it.
4. Express your gratitude
It’s sad that in our culture, negatives tend to get more attention than positives. Use the chance to express your gratitude when people tell you how much they enjoyed your most recent blog post or when they relate a story that your most recent article reminded them of. Never be reluctant to express your gratitude when you get a thumbs-up or a pat on the back. Reciprocation is a great topic for conversation.
5. Stay Upbeat
Everyone dislikes a downer. A positive outlook increases the likelihood and willingness of people to interact with you. We’ve all had awful days and the occasional hard patch, but it’s never a good idea to invite those negative moments into your conversations. Put on a smile, take a happy pill, and add positivity to your online chats.
If you have any question or need help? Growth Outsourced can help you with it
Use contests and giveaways to generate leads on social media
One of the strategies that a lot of social media influencers and business owners do is to conduct contests and giveaways. Everyone enjoys winning prizes, especially ones from their preferred brands. Giveaways and competitions enhance your following, convert leads, spread the word about your business, and foster loyalty.
What is a social media giveaway?
In exchange for a chance to win a prize, brands, influencers, and artists ask users to perform a task on social media (such as tagging friends, following accounts, and liking or sharing posts).
All participants are eligible because the giveaway winners are chosen at random. Giveaways increase your audience reach, making them a powerful tool for advertising new product launches and brand collaborations.
What is a contest on social media?
During social media competitions, people are pushed to contribute their best performances of an assigned task, such as their most fantastic photo, caption, or answer.
The contest’s winner(s) will be awarded a prize based on their performance, so your most skilled or inventive followers will benefit. This can set the stage for you to develop connections, establish a specialty community, and gather user-generated content that will interest your followers.
Acquiring More Leads From Social Media
Social media lead generation is the process of gathering leads through social media channels by offering useful content. Social media channels are advantageous for both B2C and B2B marketers since it enables you to find the social media users who are interested in your products or services.
For businesses to move beyond brand awareness and engagement to lead generation, you need to make sure that you follow the best practices that we have shared in the blog post. We hope you found it helpful.
Growth Outsourced help businesses create awareness and generate leads without them investing more time and outsourcing solutions. Get in touch today to see how we can help you.